Remaining efficient and productive during the work day is often hard to maintain. Technology now enables a lot of us to work where and whenever we want, this cuts a lot of wasted time from our days and allows for ease and new comforts. Computerised diaries with notifications telling us where to be and what to do, swiftness of correspondence via email and apps such as Whatsapp and Twitter which allow for constant communication and direct customer engagement. This is good for building customer relationships and brands that people trust. Technology keeps us organised and focused, utilised in the right way it can sky-rocket your business. Using technology such as analytics and social apps to advertise can bring in more business, it also allows you to search for things that will help your business such as a venue to hold a product launch. Many of Manchester Hall’s business comes through social searches as we advertise our wedding, events and business services online.
Technology and automation is making us lazy, we don’t like to admit it but it is the cold hard truth. Although technology promises to make us more efficient and productive as is showcased in earlier points. It also removes simple processes from our lives that are good for our brain. How many phone numbers do you know off by heart? I doubt it’s as many as you knew 10-15 years ago. We store all of our personal information into our smartphones and we become reliant upon them. So reliant that we struggle to function without our little side kick gadgets. Technology is fantastic but it is important that you work alongside it rather than letting it work for you. An example being, when launching a product, you could advertise online with a variety of cool graphics on a range of social platforms, but how do you show your product in person? You need a venue, such as one of the many delightful function suites in Manchester Hall to showcase your product. It is important to remember that although automation is very helpful, your customer is not a robot and you need to approach them in a friendly relatable manner.
Digital Technology has already had a massive (and some would say irreversible) effect on the way that we function. It’s hard to pick up our smart phones without feeling the urge to check and surf our favourite apps. Applications such as Instagram, Snapchat and Twitter have boomed in this technology era and it won't be going away anytime soon. Although these apps have their fun benefits, it is also vital that businesses become tech and social savvy in order to keep up with our ever changing and advancing world. There are plenty of social platforms that businesses can utilise in order to promote their brand and services. Manchester Hall for example has an Instagram page composed of carefully selected images and graphics which promote the venue and its services. If you are going to use a platform like Instagram, it is important to ensure that you have quality images and videos as this is often a first impression for a viewer.
Contact us on: Info@manchesterhall.co.uk and our dedicated events planners will help take your product launch to the next level