As part of my design process I did some research, which was fascinating, and I took a look at what was happening in the world at that time.
Here in the UK there was a sharp fall in the stock exchange, the Lancashire Cotton Corporation was set up by the bank of England to rescue the Lancashire Cotton Milling Industry, and the general election returned a hung parliament. It was built in the era of the Great Gatsby and The Wall Street Crash. You could say, it was born in a period of difficult times, yet this building is an architectural beauty in a city heaped in history, pride and innovation.
This sense of history and strength is what I wanted to reflect in the logo. I illustrated the building itself like a 2d architects drawing in respect of the Designer/Architect Percy Scott Worthington and the word Manchester is in a hand written script like a signature. A signature to most people implies respect, confidence, credibility and trust. That together with the strong colour palette of dark blue, gold and cream; classic strong colours reflect the history of the building and it’s use as a conference and events venue. I chose the Typeface - Optima, a humanist sans-serif typeface, which I felt was befitting of the period and is in contrast to the fluid hand drawn script used.
As the building has been going through its multi-million pound renovation the logo and the brand has also evolved. I am hoping that this is a design that will stand the test of time."